The Ratings & Rivals of Eddie Shoestring
Part 1
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A brief summary for those who understandably may wish to skip this
potentially dry section:
Shoestring was highly popular: how about a new series?
Okay, the rest of you -- read on! Shoestring's first broadcast ratings…
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TITLE
"PRIVATE EAR"
"KNOCK FOR KNOCK"
"HIGHER GROUND"
"AN UNCERTAIN CIRCLE"
"LISTEN TO ME"
"NINE TENTHS OF THE LAW"
"THE LINK-UP"
"STAMP DUTY"
"FIND THE LADY"
"THE PARTNERSHIP"
"I'M A BELIEVER"
"ROOM WITH A VIEW"
"THE TEDDY BEARS' NIGHTMARE"
"MOCKING BIRD"
"THE MAYFLY DANCE"
"THE FARMER HAD A WIFE"
"UTMOST GOOD FAITH"
"LOOKING FOR MR WRIGHT"
"ANOTHER MAN'S CASTLE"
"WHERE WAS I?"
"THE DANGEROUS GAME"
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Some clarification is needed. Prior to the formation of BARB in 1981
(Broadcasting Audience Research Bureau, the primary source of television audience data in the UK for all broadcasters), there were several methods of calculating ratings used - including the BBC's own (their Audience Research Department was established in 1938).
BBC Information kindly sent me their figures for the two series of Shoestring,
but back then the media journal Broadcast published those of Audits of Great Britain (AGB, formed in 1967), precursors to BARB. I tried to get both sets of figures for the purposes of completion. As you can see above, results differed slightly. As Paul Gambaccini and Rod Taylor say in their 1993 book "Television's Greatest Hits, "the BBC figures and those produced [by AGM] were often in considerable conflict" . So...take your pick I guess. [The ratings contained within the episode pages on this site use the BBC figures, by the way, since they are complete]. You will doubtless be disappointed that I am not in possession of the different methods of calculation to help your decision!
The reason I do not have all the AGB figures incidentally, is because I was tied
to the programme's placing in the 'Top 20' of the week, as published by Broadcast back then. If it wasn't in, it's not there unfortunately.
A glance at the above table would indicate two things:
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SERIES TWO
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(i) the programme was an immediately phenomenal success story, and
(ii) there was a considerable drop in its popularity for series 2.
But this is a little misleading. In the first case, Eddie had a good start in the
ratings due to the fact that for his first 4 episodes, ITV was off air (it was in fact off due to industrial action for 11 weeks in 1979, from 6 August to 24 October!). Of course I'm not saying that the wonderful Shoestring would have otherwise died, but the very high figures from the off shouldn't be cited out of context.
Eddie's competition when they did come back included the short-lived US
detective series Mrs Columbo (starring Kate Mulgrew) and the 2nd series of Arthur Lowe sitcom Bless Me Father. He easily saw them off.
But it was during the last three weeks of Shoestring's first run that ITV was
finally able to fight back. Their greatest victory was not surprisingly that year's Royal Variety Show, 17.3 million opposite "FIND THE LADY". Then came a couple of action movies: Operation Crossbow (1965) and Murphy's War (1971), on 9 and 16 December respectively. |
This page has gone on long enough, so the article continues on another:
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Click here for PART 2 of this article
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SERIES ONE
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TX DATE
30/09/79
07/10/79
14/10/79
21/10/79
28/10/79
04/11/79
11/11/79
18/11/79
02/12/79
09/12/79
16/12/79
05/10/80
12/10/80
19/10/80
26/10/80
02/11/80
09/11/80
16/11/80
07/12/80
14/12/80
21/12/80
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BBC ratings
18.70m
20.50m
20.90m
23.20m
15.80m
19.00m
22.20m
23.20m
9.90m
12.60m
15.20m
12.50m
12.00m
12.30m
10.20m
12.20m
12.00m
13.00m
11.00m
9.40m
14.80m
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AGB ratings
19.50m
20.35m
20.50m
20.70m
14.15m
17.65m
19.90m
18.85m
n/a
n/a
14.00m
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
12.85m
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